Privacy Policy
Last updated: 12 October 2026
We don't sell your data. We don't run ads. Screenity measures how videos are watched, not who watches them.
- The free extension works on your device. Without an account, nothing is sent to us, unless you connect something like Google Drive
- Paid and cloud features upload what's needed to edit, transcribe, store and share your videos
- Creators see aggregate viewing statistics. They can't see who watched or when
We collect data to run and improve Screenity, as explained below.
Got questions? → privacy@screenity.io
Who We Are
Screenity is built by Serial Labs Ltd, a small UK-based company.
What We Collect (and Why)
Account
- Name – Used to personalise your dashboard and emails, and may be shown on your videos and comments. You can set or change it in Settings
- Email – For login and account setup, and for one-time emails such as a download link when a render finishes. If you opt in, we also use it to send product updates
- Google account info – Only if you sign in with Google (name, email, avatar)
- Product updates preference – Whether you've chosen to receive emails about new features, and when you made that choice. Off by default. You can turn it on or off in Settings > Notifications
Videos
- Videos, edits, settings – To record, edit and share your work
- Transcripts – We can turn the speech in a video into a transcript. If the owner leaves it on, anyone who can watch the video on its share page can read it next to the player (words the owner cut or muted are left out). Owners can switch it off per video
- AI titles, summaries and chapters – We can send the text of your transcript to Hetzner or Scaleway, both in the EU, to write a title, a summary or chapters. You can ask for a summary in the editor. For new recordings, automatic titles, summaries and chapters are on by default and can be switched off in Preferences. Automatic summaries are added to new single-scene recordings that don't already have a description. Summaries and chapters are visible to anyone who can view the video, and chapters let viewers jump to a part of it. You can edit or remove generated text and chapters at any time
- Your content – Never used for analytics or training. We only open a video to fix a technical problem, recover it or look into a failed render or upload
- Reported content – We look at a specific video or comment when someone reports it or we otherwise find out about a problem, to decide whether it breaks our Terms or the law
- Button icons – When a creator adds a button, we fetch the icon of the website it links to and keep a copy on our own storage. The copy is shared between buttons linking to the same website, and we check for an updated icon after 30 days. Viewers' browsers never contact the linked website for it
- Importing from Loom – If you import a video from Loom, our server fetches the video, its title, description and length from the Loom link you give us and copies them into your account. Loom sees our server's IP address, not yours. We don't ask for your Loom login. If the video has a password and you enter it, we send it to Loom and keep it in a temporary import record only while the import runs
Watching a Shared Video
Comments and reactions are covered separately below.
- Views – Creators see totals for each video. A View is one playback session, not a unique person
- Who watched – Not recorded. The totals hold no name, IP address, browser details or viewer ID, so creators can't see who watched or when
- Device, country and referral breakdowns – Creators can see aggregate device type, country and referring website (share page only). We use your IP address and browser briefly to work these out, then keep only a count per category, never the IP address or page address. The country comes from IP Geolocation by DB-IP, looked up on our own server. We don't combine the breakdowns, and anything seen fewer than 3 times is grouped as Other
- Playback record – To count a View once and build watch statistics, we keep a note of which parts were played. It expires within about six hours and isn't linked to your name, IP address or account
- Call to action buttons – If a creator adds buttons to a video, they see how many times each one was clicked each day, split by share page and embed. They only see totals, never who clicked. To count a visitor once a day, we temporarily keep a keyed hash made from your IP address, the video and the button. It expires within 24 hours and creators never see it. A button takes you to another website, which has its own privacy practices
- View notification emails – A creator can get an email when a video is viewed for the first time and when it reaches 10, 100 and 1,000 views. The email goes only to the video's owner and shows the video and how many views it has, never who watched. To tell a repeat visit from a new viewer, we temporarily keep a keyed hash made from the video, the day, your IP address and your browser details. It expires within 24 hours, is never logged or emailed, and creators never see it. We don't create it if your browser sends Global Privacy Control or Do Not Track, or if the creator has these emails off. View notifications are on by default for new accounts and can be switched off in Settings, or from the link in any of the emails
- Video delivery – Bunny.net delivers the video, so like any video host it receives your IP address and request details
| What creators can see | Kept as |
|---|---|
| Views and page opens, split by share page and embed | Daily and weekly totals |
| Websites a video is embedded on | A count per domain, never the page address |
| Device type, country, referring website | A count per category |
| Clicks on call to action buttons, split by share page and embed | Daily totals |
| Views that reached the end, time spent, parts watched and rewatched | Totals |
Comments and Reactions
- Comments – The text, time and name shown are visible to anyone with access to the video. Guests can type any name (Anonymous if left blank), which isn't remembered on their device. If you're signed in, your account name may be shown instead
- Your account – If you're signed in, your comments and reactions may be stored with your account ID. A guest's reactions aren't attached to a name or account
- Owner emails – The video's owner may get an email with the commenter's name and the start of the comment, sent through Scaleway
- Deleting – Guests can delete their own comment for one hour. After that, or for any other comment you want removed, email us the link and we'll delete it
Reports and Moderation
- Reports – If you report a video or comment, we keep the category, your explanation, where the content is, the time, and any name or contact details you give or that the report requires. Reports aren't joined to your IP address, browser details or browsing session. If you give an email, we send you a confirmation
- Decisions – If we hide a video or comment, we keep a record of when, why, which report prompted it and who decided. It doesn't include the video or comment itself
The Terms explain how reporting works.
Technical
- Abuse prevention – We briefly process your IP address to prevent spam and abuse. Most of the resulting rate-limit data expires within about 10 minutes, and daily limits, like the one on Loom imports, within 24 hours. It isn't linked to your comments, reactions or viewing statistics
- Support messages – We use what you send us to reply to you
- Crash reports – Our apps send error reports to GlitchTip, which we run ourselves. They contain technical details such as browser version, page address and the error message, never videos, transcripts or other content. Reports from shared video pages and embeds leave out cookies, referrers and private link tokens
- Recording and editor diagnostics – When you're signed in, we collect technical information about recording, upload and editing failures, such as error codes, timings, file format, resolution, and your operating system, browser and Screenity version. It's linked to your account and the recording or project it's about, and never includes your video, audio, transcript, title or device names. We keep it for up to 90 days
- Help panel – When you search the help panel in the web app, we count how many searches find no article and which help articles get opened, as daily totals. Nothing you type, no IP address and no account is attached to them. We keep the totals for up to 90 days
Your Role and Ours
If you use Screenity for work or for an organisation, and you decide why and how the content is used, you are the data controller for personal data in your videos, recordings and other uploaded content. Serial Labs generally acts as your data processor for that content under GDPR, handling it on your instructions to provide the service.
For account information (such as your name, email and billing details), and for our own operational and moderation processing, Serial Labs is the data controller. If you need a Data Processing Addendum (DPA) under Article 28 GDPR, email privacy@screenity.io.
Legal Grounds (GDPR)
| Purpose | Legal Basis |
|---|---|
| Your account, editing and storing videos, billing, and render and account emails | Contract (Art. 6(1)(b)) |
| Product update emails about new features | Consent (Art. 6(1)(a)). Optional, off by default, and can be switched off at any time in Settings > Notifications |
| Signing in with Google | Contract (Art. 6(1)(b)) |
| Google Drive integration | Consent (Art. 6(1)(a)) |
| Importing a video from Loom | Contract (Art. 6(1)(b)) |
| AI titles, summaries and chapters | Legitimate interest (Art. 6(1)(f)), to help you name, describe and navigate recordings. Automatic titles, summaries and chapters can be switched off in Preferences |
| View notification emails | Legitimate interest (Art. 6(1)(f)), to tell creators how their videos are doing. Creators can switch them off in Settings |
| Customer support | Legitimate interest (Art. 6(1)(f)), to respond to you |
| Abuse prevention | Legitimate interest (Art. 6(1)(f)), to protect Screenity and its users |
| Showing comments on shared videos | Legitimate interest (Art. 6(1)(f)), so viewers can leave feedback |
| Aggregate playback statistics | Legitimate interest (Art. 6(1)(f)), to show creators how their videos are watched, including how often their buttons are clicked and counting each click once |
| Handling reports of illegal or harmful content | Legal obligation (Art. 6(1)(c)) where a law like the DSA or UK Online Safety Act requires it, otherwise legitimate interest (Art. 6(1)(f)) |
| Hiding content and keeping a record of why | Legitimate interest (Art. 6(1)(f)), to run and defend our decisions |
| Report confirmation and decision emails | Legal obligation (Art. 6(1)(c)), or contract for account holders |
| Error tracking and diagnostics | Legitimate interest (Art. 6(1)(f)), to find and fix failures and keep the service stable |
| Usage counts on our own pages | Legitimate interest (Art. 6(1)(f)), to understand and improve Screenity |
Who Handles Your Data
Most of these work for us as service providers. Paddle is an independent controller for billing, and Google handles sign-in and Drive under its own privacy policy.
- Hetzner – Hosting, database and video rendering, including the error-tracking (GlitchTip) and usage-counting (Umami) tools we run ourselves. It's also one of the two providers, with Scaleway, that can write AI titles, summaries and chapters from your transcript, and says it keeps these requests within the EU. Hetzner says it doesn't store prompts or outputs or use them to train models. It keeps technical logs for six months and billing records for eight years, and neither contains request or response content
- Bunny.net – Video encoding, storage and delivery
- Scaleway – Sends our emails (login links, render downloads, comment notifications and view notifications) and can run our AI title and summary features in Paris, France. Scaleway says it doesn't retain requests or generated content after processing or use them to train models. It may keep a request for up to two weeks when investigating misuse or an error affecting its service
- Paddle – Our Merchant of Record. Handles billing, subscriptions and VAT/GST, and is an independent controller for payment data
- Tally.so – Contact and support forms, under its own privacy policy
- Google OAuth – Optional sign-in with your basic profile (name, email, avatar) and no other scopes
Chrome Extension Privacy
You can use the Screenity Chrome extension with or without an account.
Free Users
- Recordings and settings stay on your device. The one exception is Google Drive, if you connect it
- Without an account, the extension doesn't send anything to our servers and has no analytics
- If you connect Google Drive, we only use your token when you click “Save to Drive”
- Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including its Limited Use requirements. We do not use Google Drive data for advertising, we do not let humans read it (except with your consent, for security, or where required by law), and we do not sell it or transfer it to others except to provide this feature
Paid Users
When you subscribe, we turn on cloud features that upload and process your content: videos to Bunny.net for storage, playback and sharing, audio to our servers for transcription and captions, transcripts to Hetzner or Scaleway when AI titles, summaries or chapters are generated, and transcripts and edits so you can reach them from any device.
You log in on our website, and the extension keeps a session token in your browser to unlock paid features. While you're signed in, the extension also sends the diagnostics described under Technical.
Free Trials
If you start a free trial, we store basic account and payment info (via Paddle) to prevent repeated trials or abuse. Paddle handles billing data under its own privacy policy.
Cookies & Local Storage
We don't use marketing or advertising cookies, and we don't use advertising networks. Watching an ordinary shared video or embed sets no cookies. We use essential cookies to keep you signed in and secure your account, to keep a password-protected video unlocked for 24 hours (in an embed, until you close the tab), and to process payments through Paddle, which also uses essential cookies at checkout to prevent fraud. Screenity also uses browser storage for things like edits in progress, uploads and preferences.
Website Analytics
We use Umami, an analytics tool we run ourselves, to count page visits and a few events on our website and in the app. It sets no cookies. It receives the page address, referrer, screen size, language, IP address and browser details, but not your email or account ID. It isn't loaded on shared video pages or embeds.
Your Rights
You can ask us to show, correct, delete or export your data, and withdraw consent where we rely on it, such as for product updates or Google Drive (which then stops working for you). You can turn off product updates in Settings > Notifications. If you ask us to delete your account or your videos, the 30-day Trash period does not apply. Email privacy@screenity.io.
If you're in the EU or UK
You can also restrict or object to processing. You can complain to a supervisory authority: in the UK, the Information Commissioner's Office (ICO), ico.org.uk, and in the EU, your local data protection authority. We don't carry out automated decision-making or profiling that produces legal or similarly significant effects.
If you're in California
Under the CCPA/CPRA, you have the right to:
- Know what we collect, where it comes from, and why
- Access, delete or correct your data
- Opt out of the sale or sharing of personal information. We do neither, and in the preceding 12 months have not sold or shared any personal information, including that of anyone under 16
- Limit the use of sensitive personal information. Anything sensitive in your recordings, transcripts or audio is used only to provide the service you asked for, never to infer characteristics about you or for advertising, so no separate action is needed
- Not be treated differently for using these rights
Global Privacy Control (GPC) signals aren't needed for opting out, but we still honour them where described under Do Not Track & Global Privacy Control.
If you're in another US state
If you live in Virginia, Colorado, Connecticut, Texas or another state with a consumer privacy law, you have similar rights to access, correct, delete and get a copy of your data, and to opt out of targeted advertising, sale and profiling (none of which we do). If we deny a request, you can appeal by replying to our decision email.
Video statistics – These don't contain a viewer identifier, so we can't later find or remove one person's contribution to them.
How Long We Keep Things
| Type of Data | How Long We Keep It |
|---|---|
| Account & videos | While your subscription is active. After a paid subscription ends, share links work for 90 days and then your videos become private to you; we keep them until you delete them, or until the 24-month inactivity rule in the Terms applies. After a free trial that did not convert, we keep them for 30 days, then they are eligible for deletion |
| Deleted videos | Kept in Trash for 30 days so you can restore them, then permanently deleted. You can delete them sooner with Delete forever or Empty Trash. While in Trash, videos cannot be watched and their share links stop working. Comments, statistics, transcripts and other data associated with the video are kept with it and deleted when it is permanently deleted |
| Deleted accounts | Account data and videos, including those in Trash, are deleted when you delete your account. Reports and our records about them are kept as in the last row |
| Billing info | Paddle, as Merchant of Record, keeps payment and invoice records for as long as its own obligations require (see Paddle's privacy policy). We keep your Paddle customer and subscription IDs with your account, and they are deleted with it |
| Recording and editor diagnostics | Up to 90 days. Deleted or made anonymous when you delete your account |
| Help panel totals | Up to 90 days |
| Playback records | Up to about six hours after the last activity |
| Button click totals | Until the video or your account is deleted |
| Repeat-click protection | Up to 24 hours |
| View notification viewer check | Up to 24 hours |
| Loom import records | Removed after 24 hours, or 72 hours if the import failed. Any video password is cleared as soon as the import ends |
| Rate-limit data | Up to about 10 minutes, or up to 24 hours for daily limits |
| Comments | Until deleted, or until the video is deleted |
| Reports and restriction records | 18 months after the report is closed, the complaint is answered or the restriction is lifted. Open items are kept until dealt with |
International Transfers
Some of our providers handle personal data outside the UK and the EU, which can include the United States, under safeguards that depend on the provider and the country. Write to privacy@screenity.io and we'll tell you which providers handle your data where, what safeguards apply, and how to get a copy. For two we can say more now:
- Paddle – Paddle.com Market Ltd is registered in the UK and handles billing worldwide. Paddle says it uses Standard Contractual Clauses and other appropriate safeguards when it transfers personal data from the UK or EEA to countries without an adequacy decision
- Google – If you sign in with Google, your basic profile (name, email, avatar) is processed by Google LLC in the United States. Google says it complies with the EU–US Data Privacy Framework and its UK Extension, and relies on Standard Contractual Clauses where required. Signing in with Google is optional: you can log in with an email magic link instead, which we send through Scaleway's Paris region
AI titles, summaries and chapters are processed by Hetzner or Scaleway, both in the EU (Scaleway in Paris, France).
Business Transfers
If Screenity or Serial Labs Ltd is involved in a merger, acquisition, bankruptcy, or sale of assets, your data may be transferred to the acquiring entity. We will notify you via email or through the platform, where practicable before or promptly after such a transfer, and before your personal data becomes subject to a different privacy policy.
Security
We use security measures including:
- Encryption in transit (HTTPS/TLS)
- Our database and its backups are encrypted at rest
- Account names, emails and avatars, and the names and emails on reports, are stored encrypted in our database
Age Requirements
Screenity is for users 13 and older. Let us know if a child has submitted data, we’ll delete it.
Do Not Track & Global Privacy Control
We don’t track you across websites and we don't sell or share your personal data, so there's nothing to opt out of in that sense. Global Privacy Control and Do Not Track still do something in two places. On shared videos, a browser that sends either one is still counted as a View but left out of the device, country and referral breakdowns, and it never counts towards a view notification email. On our own website and product pages, Umami skips your visit if your browser sends Do Not Track (it doesn't read Global Privacy Control).
Policy Updates
We’ll notify you of major changes via email or in-app. You can always find the latest version at screenity.io/privacy-policy.
Contact
For any privacy or data protection question or request, from the EU, the UK or anywhere else, email Serial Labs Ltd at privacy@screenity.io and include “Privacy Request” in the subject. For more on using our services, see our Terms of Service.
Serial Labs Ltd, registered in England and Wales, company number 16617535.
Registered address: 71-75 Shelton Street, Covent Garden, London, England, WC2H 9JQ
We don’t appoint a Data Protection Officer, but we'll always take your concerns seriously and respond.